Digital transformation is a journey, not a destination

Digital transformation is clearly a journey, not a destination, so even once you reach maturity across all dimensions, there will be a need for continuous innovation and rapid response to change, and to challenges and opportunities as they arise. One of the benefits of moving along the maturity curve is that you can essentially incorporate next-generation skills and capabilities so that agility becomes an intrinsic part of the organization’s operating model. For example:

  • Platform business models enable rapid growth and changes to the ecosystem, because they rely on external producers and consumers to provide the actual – physical or digital – products, services and social currency that enable them to scale up and achieve critical mass very quickly.
  • Digitally re-designed business processes have a number of characteristics that enable them to trump traditional processes by being experience-centric, automated, simplified, digitized, personalized, dynamic, real time, granular, aggregated and scalable.
  • Techniques such as agile and DevOps enable organizations to iterate rapidly in terms of experimenting with new features, or even entirely new service offerings, and quickly place applications into production once they’re developed.
  • The overall concept of digital service mastery helps to accelerate digital service development and deployment; makes services agile, scalable and available on demand; automates extensively; personalizes and contextualizes for the customer experience; and enables holistic management of the entire process.
  • Innovation programs that are highly adapted and fine-tuned to support digital transformation initiatives can embrace the same operating principles – that is, lean, agile, flexible, efficient, and more – so they can be executed at speed and at scale.

Nicholas D. Evans is the author of “Mastering Digital Business” published by the BCS.